What we do

We’re creating new norms of corporate leadership grounded in sustainability, equality and accountability.

1 Lead by example

At The B Team, we pledge to “start at home.” We focus first on ourselves, our businesses, our industries and our communities. We do our utmost to demonstrate a better way of doing business and of leadership. Then we share our learnings, mistakes, experiences and more to encourage others to do their “homework” too.

2 Use our voice

We know the system is set up to hear our voices as leaders in business and civil society. We use this privilege to bring more voices and inclusion to the forefront. We amplify the practices and policies that are advancing the wellbeing of people and our planet.

3 Scale Transformative Action

While we “start at home,” the changes we ultimately seek are bigger than our own companies, communities and countries. They require economic and industrial overhaul. And they cannot be done alone. We collaborate with civil society, governments, experts and corporate leaders to accelerate the transformative action needed to build a better tomorrow, today.